...with a very specific goal. They wanted to find a single-family home in Kentlands before selling their current home. That meant the timing of their sale needed to work around the bigger plan, not the other way around.
Listing Agent Stacy Hurney and our team built a strategy around preparation, exposure, and patience. We professionally staged and photographed the home, tapped into our agent network and buyer database, used print advertising, and put our Make My Listing Famous strategy to work.
We initiated a full marketing push, including a Mega Open House designed to get buyers through the door and create attention around the listing.
There was one wrinkle: we were selling around the Fourth of July, when the market can take a little longer to find its rhythm. Instead of reacting to the calendar, we stayed focused on keeping the home visible and positioned for the right buyer.
We secured an offer, but it ultimately fell through. That could have been the frustrating part of the story. Instead, we kept working the plan.
Not long after, three offers came in on the same day.
With multiple buyers interested at once, the sellers had options again. The home ultimately sold well over the last asking price.
One deal falling apart didn't determine the outcome. Staying patient, keeping the marketing moving, and maintaining buyer interest did.
The sellers started with a specific goal and a sale that needed to fit into a larger move.
The result: three offers and a $890,000 sale in Kentlands.
Our team's marketing strategy and implementation resulted in these sweet results:
Sold Price
Total Media Views
Let's build the plan before the sign goes in the yard.